July 2015 First Friday Luncheon

Description

Consumer Market Mapping: Emerging National and Regional Trends with Business Data Mining

Presenters:  

Mike Rudibaugh, Ph.D. (Economic Geography)
Co-PI Geospatial Technology Advantage (National Science Foundation)
Lake Land College


Bill Teichmiller, CEO
EJ Water Cooperative 

This presentation will highlight new data sets, software, and information tools to evaluate consumer markets relating to product demand and competition for site location analysis.  Specific highlights will target how a local water utility in Effingham County is producing new analytical approaches to improve cost saving measures and improvements in customer service.